According to Tempo, an Indonesian newspaper, Vietnam has made an impressive recovery in tourism post-COVID-19, leading Southeast Asia in this sector. Last year, Vietnam welcomed nearly 17.6 million international visitors, recovering 98% of its pre-pandemic levels in 2019. This remarkable figure surpassed other renowned destinations like Thailand, Singapore, and Indonesia – VTV.vn
Continuing its recovery momentum into 2024, the tourism industry has witnessed impressive growth in international arrivals. In January 2025 alone, 2.1 million international tourists visited Vietnam, marking a 37% increase compared to the same period last year. This number has already surpassed the nearly 2 million visitors recorded in January 2020, signaling that Vietnam is becoming a rising star on the global tourism map.
According to the UN Tourism Organization, global tourism recovery is at 99%, with the Asia-Pacific region reaching 87% of pre-pandemic levels. Specific countries like Thailand (88%), Singapore (86%), Indonesia (86%), Malaysia (94%), and the Philippines (72%) are still lagging behind. This highlights the strength and appeal of Vietnam’s tourism industry to international travelers.
Vietnam remains a top destination for regional and global tourism:
In 2025, Vietnam aims to welcome between 22-23 million international visitors, serve 120-130 million domestic tourists, and generate total tourism revenue of approximately 980-1,050 trillion VND.
Tourists’ Experience in Vietnam:
Australian tourist Stewart McDonald shares: “This is my fifth time visiting Vietnam, and I’ve had the chance to explore major cities like Hanoi, Ho Chi Minh City, and coastal towns. Your country is a fantastic place to travel, everyone is so friendly, and I love the food here.”
British tourists Oliver and Rupert say: “We just arrived in Vietnam yesterday after traveling in Thailand and plan to stay for two weeks. After seeing countless Vietnam travel posts on TikTok, we decided to visit and experience it ourselves.”
British tourist Tommy Chandler expresses: “You can travel the country from north to south, and each destination, each city, has its own unique charm, making you want to return. I’ve been here four times already.”
According to Agoda Vietnam, international searches for accommodations in Vietnam have surged by 139% compared to last year, with searches from China increasing nearly 300%. The growth of Vietnam’s tourism can be attributed to improved infrastructure, better service quality, a wide variety of products, and particularly, more relaxed visa policies.
Tourism Outlook:
Bùi Thanh Tú, Marketing Director of Bestprice Travel, comments: “The extension of stay for tourists from several countries shows that Vietnam is a friendly destination for international visitors. It also creates competition with neighboring countries and boosts tourism revenue. Previously, visitors stayed for 15 days and spent about $1,400-1,600. Now, with stays extending to 45 days, the spending has increased to $2,000-3,000 per guest.”
Nguyễn Văn Tài, Director of Vietsense Travel, predicts: “In the future, Vietnam will become a global tourism destination. Businesses must diversify their marketing strategies, reach out to more foreign partners, and offer a variety of products and services.”
Vietnam is on track to become one of the world’s most sought-after travel destinations, thanks to its growth in international tourism, welcoming millions of visitors each year while providing a vibrant cultural experience.
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